Public Relations (PR). What do you understand. Ok. Simply, it means we build and maintains relationships between organisation and the public for management reasons. PR in Malaysia is not as common as in the Unites States or UK. However, in Malaysia, this sector is beginning to develop and creates organisation such as IPRM ( Institute of Public Relations Malaysia).
So, PR is simply about communicating. And PR deals with advertising, negotiation, internal communication, crisis and many more. Those that always end up with meeting up people, is usually working in PR unit. And due to globalisation, social media is becoming one of the tools to be used to create reputation, to get closer to the audience, to let public know about the company, to create good image of company etc.
According to Alison Doyle, social media is
various online technology that enables people to communicate easily via internet to share information and resources.
The relevance of social media:
It is global, people can access it anywhere, and simply cheaper than making an advert on TV.
From the pictures above, I know you recognised some of it.
Social Networking: Facebook, Twitter, Myspace where we can create an individual profile or a fan page and we get to communicate by writing posts and writing updates. For example, writing in FB that an organisation had just launched a new product. Another example is Imam Muda where they use FB to connect to the public from all over the world. Currently Imam Muda’s FB fans is 100,000 worldwide! Click here to view the Imam Muda FB page.
Photo Sharing: An example from above is Flickr, slideshare. An organisation can upload as many pictures they want, to share it in the web.
Video Sharing: Most popular video sharing website is Youtube. Though an organisation can have their videos on their site, but by having videos in Youtube, they can get more hits easily. This is because a video is linked to the other and the probability for the viewers to watch it is higher. Here’s an example of an advertisement that is upload in Youtube to gain more viewers.
Blog: Blog is becoming popular in 21st century. Politicians, celebrities mostly have blog as they realize it is a cheap and easy tool to influence people and also good for PR. Blog is slightly different compared to website as blog is more to a casual approach compare to website, it is a bit formal.
Briefly, social media play its role in PR because:
– two-way communication exist
– transparency (public can dig as many info as they want)
– technology is always on (info can be pass 24-hour)
– Public/ audience regularly engaged
Do you agree that social media is useful in PR. Do you have any suggestions? I really appreciate if readers can drop some comments. (This post is actually part of my assignment. Huh)